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Facebook throws shade at Snapchat’s anti-creepy business
“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, […]
5 wrong ways to measure marketing success
A good marketer will always be measuring the success of their efforts, regardless of the channel and medium. In addition to this, we are all under an increasing amount of pressure to prove the ROI of what we do for the brands we represent and the ways we spend our marketing budget. Despite many well-intentioned […]
Marketing Post-Comic Con: How a Loyalty Program Can Help
Q: What percentage of visitors to Wizard World’s comic cons travel 200 miles or more to be there? A: 20% Q: Peter Quill is the main character associated with which comic book franchise? A: Marvel’s Guardians of the Galaxy Q: Which city is the best target for exclusive Star Wars merchandise created by Wizard World? […]
Here’s the Only Marketing Trend You Need to Know for 2016
New Year’s “trend lists” will start filling up our feeds pretty soon with posts like “Top five ways to leverage native ads” or the perennial list about “What’s hot in mobile.” All useful and insightful, though I submit there’s really only one trend to remember for 2016, because next year seems destined to go down […]